PLAY KIND

In the late 1990s, a small group of UCLA students sat around a cluttered table in a dingy office, brainstorming ideas for a video game. They didn’t know it at the time, but their passion for creating the games they loved would soon spark the rise of an empire. Blizzard Company Entertainment would go on to change the world of gaming forever, creating legendary titles like Warcraft, StarCraft, Diablo, and World of Warcraft. For nearly three decades, Blizzard was untouchable a shining example of creativity, excellence, and passion. But in the blink of an eye, it all began to unravel. What happened to the company that was once synonymous with perfection?

In Play Kind: The Growth, Decline, and Legacy of Blizzard Company Entertainment, investigative journalist Jason Schreier takes you on an unforgettable journey behind the scenes of one of the most influential companies in gaming history. Through firsthand accounts, candid interviews, and an in-depth exploration of Blizzard’s rise, fall, and uncertain future, this book reveals the untold story of what happens when a creative giant is overtaken by corporate greed, scandal, and internal strife. From the unforgettable successes to the PR disasters, from the heights of World of Warcraft to the lows of workplace toxicity, this book dives deep into the magic and the madness that made Blizzard what it was.

Can Blizzard rise from the ashes, or is its legacy forever tarnished? This is a must-read for any gamer, industry insider, or anyone who’s ever wondered what it takes to build and destroy a cultural institution.

Don’t miss out grab your copy now and discover the full story of Blizzard Company Entertainment’s epic rise and tragic fall.