Division Level Social Media: Military Communications by Facebook, Instagram, and Twitter, Analysis of Usage by Public Affairs and Army Soldiers Focusing on Three Active Component Divisional Units

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Social media has become an accepted form of communication in society including the U.S. Army. Currently U.S. Army units of all sizes have their own social media pages on Facebook, Instagram, Twitter, or a combination of all three sites. Social media continues to evolve and change at a very rapid speed. The constant shift in civilian social media practices is changing the way U.S. Army divisions handle social media. The focus of this paper is on how division level social media is executed and how it is adapting to the ever-changing civilian social media trends. Division level social media is at the crosshairs of upper operational level and lower strategic levels of operations. Division level social media programs have the capability to reach up to 25,000 Soldiers and their family members. Division level social media has the ability to reach a wide variety of people but is the divisions use this capability being maximized? In this day and age, more and more people are connecting to social media. With the influx of people on social media, divisions have a large number of people that could potentially become followers.

CONTENTS * CHAPTER 1 INTRODUCTION * Background * Social Media * Proposed Research Questions * Assumptions * Definitions * Scope * Limitations * Delimitations * Significance of Study * CHAPTER 2 LITERATURE REVIEW * Military Literature * Civilian Literature * CHAPTER 3 RESEARCH DESIGN * Methodology * CHAPTER 4 ANALYSIS * CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS * Conclusion * Recommendations * Training * Budget * Expectation Management * Areas for Further Research * BIBLIOGRAPHY