Web Copy That Sells 3rd

Proven, practical, and now thoroughly updated for the age of social networking, Web Copy That Sells will help you turn your lackluster sites and channels into “perpetual money machines.”

Every independent professional needs a foolproof marketing and sales plan that constantly generates new clients and prospects. The go-to guide for successful professionals, consultants, and coaches, Get Clients Now! offers proven methods for creating and implementing a winning program to build a client base that exceeds your wildest expectations.

Using a simple cookbook model, you’ll identify the “success ingredients” missing from your current marketing activities, and create a personalized marketing plan drawn from a menu of options. Next, you’ll get detailed recipes for the tools and tactics that will make your customized plan work, and a structured, easy-to-follow 28-day program for putting your plan into action.

Throughout you’ll find insightful tips for overcoming the fear, procrastination, and resistance that can keep you from succeeding. Using detailed worksheets and exercises, based on your personality and situation, you’ll be able to pinpoint the strengths of your business, and make them the cornerstone of your no-fail marketing and sales system.

Featuring helpful examples and contributions from experts in marketing and motivation, this powerhouse guide shows you how to leverage the “magic formula” for successful marketing: choosing simple, effective tactics and using them consistently.

This completely revised third edition includes a wealth of information for taking advantage of new developments in the online world. You’ll also get advice on integrating your online and offline marketing approaches, and learn how to:

• Use social media to your advantage.

• Employ Internet marketing techniques such as blogging, broadcast e-mail, and search engine optimization.

• Prospect and network online.

• Build high-touch relationships in a high-tech world.

The definitive how-to guide to winning new business, Get Clients Now! has been road-tested by readers since 1999, and taught by hundreds of licensed facilitators. Thousands of independent professionals have taken their businesses to the next level with this step-by-step plan— why not you?

Advance Praise for Get Clients Now!:

“Terrific book. The combination of a system filled with how-to wisdom, and a game plan for following it step by step all the way to a successful outcome. Get this book, internalize C.J.’s teaching, and you’ll find yourself serving a lot more people, thus making a lot more money.”

— , author of Endless Referrals and co-author of The Go-Giver

“Whether you’re just starting your business or ready to take it to the next level, Get Clients Now! provides a clear roadmap to reach your goals. Make sure to follow the day-by-day marketing plan outlined in the book. You’ll create endless opportunities to do what you love — and get paid well for it!”

— , author of SNAP Selling and Selling to Big Companies

“The most common question people ask me is: `How do I get clients?’ Thank goodness for C.J. and this incredible program. Now whenever someone asks me that question, I’ll just hand them this book. Read it. Then use it. By this time next month, you’ll have new clients, new profits, and a big smile on your face.”

— , star of The Secret and author of The Attractor Factor and Spiritual Marketing

is a Master Certified Coach, popular speaker, and principal of Wings for Business LLC. Since 1992, she has helped thousands of self-employed professionals to earn a better living doing what they love. C.J. has written more than 400 articles for publications and websites such as Home Business, Rain-Today, and About.com, and taught marketing for John F. Kennedy University, Mills College, and the U.S. Small Business Administration.

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.

Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade.

In Web Copy That Sells, you’ll gain tips for:

• crafting attention-grabbing, clickable, and actionable content;
• learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners;
• discover the latest psychological tactics that compel customers to buy;
• and learn how to write video scripts that sell.

Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.