Max Factor

Productinformatie

Nice women never wore makeup. Even the word was taboo in polite society, that is, until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America where he opened up a cosmetics store in Los Angeles which catered to Hollywood starlets such as Katharine Hepburn, Bette Davis and Rita Hayworth. Soon women everywhere wanted to look like their favourite glamorous stars and Factor was there to help, bringing his innovative cosmetics to the general public.