Managing Corporate Communication

Productinformatie

Given the primacy of communication in modern organisations, students, researchers and practitioners of management and communication need to come to terms with what corporate communication is and how it works.
Managing Corporate Communication comprehensively examines the wide spectrum of activities involved in corporate communication including international communication, new communication technologies, and communication in the customer oriented organisation.
Written for both the specialist and non-specialist, this book encourages readers to review and improve the current practices of corporate communication with which they are engaged. Especially relevant are the Australian case studies (such as Telecom, IBM, Alcoa, Hawker de Havilland and the CSIRO) accompanying each chapter and the emphasis upon the globalised nature of corporate communication today.