Prodvizhenie Avtochekhlov Instrumentami Internet-Marketinga

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V monografii rassmatrivayutsya teoreticheskie i metodicheskie podkhody k issledovaniyu internet-marketinga na predpriyatii. Osveshchayutsya osnovy prodvizheniya tovara na rynok, rassmatrivayutsya osnovnye instrumenty internet-marketinga. Razrabatyvaetsya metodika issledovaniya internet-marketinga na predpriyatii. Issleduetsya marketingovaya sreda predpriyatiya Bonopak, provoditsya analiz praktiki ispol'zovaniya instrumentov internet-marketinga. Razrabatyvaetsya programma meropriyatiy po sovershenstvovaniyu i vnedreniyu instrumentov internet-marketinga. Rasschityvaetsya ekonomicheskaya effektivnost' programmy.