Myths & Mortals

Productinformatie

Establishing yourself as a leader, developing credibility, and building authenticity is a challenge for any new leader. This challenge is amplified for family business successors growing up in the shadow of legendary leaders. Myths & Mortals analyzes the tried and true strategies for success employed by some of the world's most well-known successors through interviews with Bill Wrigley Jr. (The Wrigley Companies), Christie Hefner (Playboy), Massimo Ferragamo (Salvatore Ferragamo), John Tyson (Tyson Foods), Pierre-Emmanuel Taittinger (Taittinger Champagne), and many more.

Credibility is a virtually unmatched commodity in business. This is particularly noteworthy when a family-owned business transitions to the next generation of leadership. The magnitude of success and "greatness" creates the shadow and makes it difficult for a family business successor to live up to the enormity of their parent. Credibility is absolutely critical, but it can be difficult to obtain because of opinions and assumptions of the new leader being unable to measure up to their predecessor or their inability to unlock the balance between honoring the past and forging a "way forward" that is true to the new leader's voice, vision, and style.

Myths & Mortals offers potential heirs to familyrun businesses, small business owners, business leaders, entrepreneurs, and wealth managers, among others, a deep dive into succession and leadership strategies and practices that can have a huge impact on the company's success and legacy of the family. The key is to create a sense of renewal and to balance leading with fresh, unique ideas, while honoring the principles of past success. Written by Andrew Keyt internationally known business strategist and succession planning expert the book outlines approaches to identify the realities of the parent's business approach, assert oneself into the existing legacy, push the limits of the company to address changing trends in effective leadership, and chart one's own course to take the business into the future. This is no easy process, and a one-size-fits-all approach or solution simply doesn't exist.

Myths & Mortals explores relevant and critical topics such as earning one's own reputation, the importance of continual growth and development, successful leadership mindsets, leading with authenticity, living your values, and the valuable learning experiences born from failures and mistakes.

Virtually any reader will be able to relate to the challenges of establishing one's own credibility, identity, and confidence in the business world. Readers will benefit from the experiences of other leaders, like them, who created effective visions and employed authentic leadership to bravely usher their family businesses to new heights.

---