Entrepreneurship Is Not a Business Undertaking

Productinformatie

“Entrepreneurship Is Not A Business Undertaking,” first of the 5 volumes, is a 184-page book. Composed of 4 Chapters, it is a different book from the usual Entrepreneurship and Management books. Consist of 2 major parts, Entrepreneurship and Management principles, it aims to provide a clear meaning of Entrepreneurship in economic sociology framework.The book's first two (2) chapters deal with Schumpeterian Entrepreneurship, historical, economic, social, psychological and spiritual perspectives of entrepreneurship—-the why’s and how's the social and economic situations formed or evolved and the need for entrepreneurs and innovations. The historical perspective gave a clear definition of Entrepreneurship as distinguished from business ventures or undertakings. It discussed how Entrepreneurship lost of right track from economic theory for economic development to misleading perception and idea of small businesses or self-employment for individuals with unique traits. The economic perspective discussed the Marx’s and Keynes’ works and presented briefly the contributions to entrepreneurship and provide some theories. The social perspective demonstrated in this book the works and philosophical syntheses of Max Weber and Antonio Gramsci to describe the present situations or phenomena and causes that necessitate change. John Rawls and Michael Walzer’s philosophical thoughts and theories are adopted to be the foundations beside the spiritual perspective, of the entrepreneurship. Psychological Perspective is demonstrated with the works of Gordon Allport and Carol Gilligan among others to help us understand the behaviours and values of individuals described in economic and social spiritual perspectives.The remaining two (2) chapters discussed the Management principles and the Pitfalls and Barriers of Entrepreneurship. The author believes that entrepreneurship neither in economic theory nor economic sociology can stand alone nor by political economy. It must be complemented with Management knowledge and skills. The chapter 3 of this book discussed the introductory and basic principles of management which include the four (4) functions of managements; manager’s and entrepreneurs roles and skills. The functions are presented with examples. The in-depth treatment and demonstrations of the 4 functions will be made available with the remaining 4 volumes. The volume 2 of this book will discuss the Change management; case study as a requirement to study social and or economic phenomena for the formulation of alternative courses of action and models. The alternatives are to be assessed with feasibility study. The change management, case (phenomena/incidents) study and feasibility study preparations are parts of the 2nd book “Entrepreneurship: The Planning Phase.”Entrepreneurship in right context is reconfirmed by the author to be one of the alternatives for change---that will create change in economic system and individual values and behaviours to be shaped by new institutional and social convention.